A recruitment marketing team in your pocket

Attract better-fit candidates. Cut recruitment costs. Boost brand visibility. All with AI programmatic social.

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Why choose Gaia

The problem

Gaia's solutions

Too much admin

Save up to 50% of admin time with multi-channel campaigns live in minutes.

Weak ROI

Increase ROI by up to 67% and cut wasted spend through smarter targeting and real-time optimisation.

Limited candidate pool

Reach candidates across 11+ social and search channels and improve diversity with targeting that removes human bias.

Siloed or missing performance data

Unified analytics gives visibility on campaign performance, with our expert analysis and recommendations.

No creative bandwidth

Brand-ready ads, mobile-first job pages, and employer branding assets created or augmented for you.

Diversity-first hiring, without limits

Why keep fishing in the same talent pool? 
Your team needs fresh perspectives, broader reach, and more inclusive impact.

Improve DEI outcomes

Reach diverse talent pools with precision using smart, privacy-first targeting that respects candidate privacy and minimises human bias.

Use the right channels

Run campaigns across TikTok, Instagram, YouTube, LinkedIn and more, each reaching different, underrepresented audiences.

Showcase your culture

Use creative that reflects your values. Share real stories with inclusive messaging and design that helps candidates see themselves in your workplace.

Track and optimise

Understand who’s engaging, where, and why, with full reporting by audience, platform and performance.

Three colleagues in a modern office having a discussion around a round table, one of them in a wheelchair, with laptops and documents on the table.

Why businesses love Gaia

Diane Sokolyk

HR Talent Partner

5

out of 5

“Gaia understands what good attraction channels are.”

Gaia allows us to promote our vacancies on all major platforms by using their hosting ... so it is extremely safe from our perspective as we don't use many of those platforms direct ... but we do want to reach different age groups and have a wider reach for our attraction collateral and Gaia allows us safely to piggy-back on their systems and promote our Company vacancies.

Lucy Stebbings

Talent Acquisition Lead

5

out of 5

“An easy and effective way to increase brand awareness.”

So easy to use to raise a campaign. The insights that can be gathered from the dashboard are really helpful for future campaigns and content. The contact and advice we get from Gaia is fantastic.

Mehdi H.

Global Employer Brand Manager at Hitachi Digital

4

out of 5

“Reasonably cost-effective way to scale recruitment marketing.”

Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget.

Tailored for every team in the hiring process

Whether you’re scaling hiring for peak periods, improving candidate quality, or elevating your employer brand, Gaia supports every part of your hiring ecosystem.

Talent acquisition

Fill roles faster, reduce costs, and convert more candidates.

Employer brand teams

Control your employer brand at every touchpoint, at scale.

Hiring strategists

Unlock full visibility, optimise budgets, and drive strategic hiring decisions.

Recruitment agencies

Launch faster, impress clients, and close roles with less lift.

What is GaiaComplete?

GaiaComplete is your all-in-one, fully managed recruitment marketing solution.

Expert campaign management in one platform

Full-scale integrations

Jaw-dropping creative ads

AI-led optimised targeting on social & search channels

Real-time insights at your finger tips

Smiling woman in a green shirt using her smartphone, surrounded by icons of popular platforms including Instagram, TikTok, Messenger, Facebook, LinkedIn, X, Snapchat, and Google.

It powers the four pillars of modern hiring success:

Immediate hiring campaigns

Reach, attract, and convert the right candidates faster.

Always-on employer branding

Keep your brand top of mind with passive talent all year round.

Optimised targeting
on media channels

Let AI do the heavy lifting and optimise campaigns in real-time for faster results.

Talent pooling campaigns

Build and nurture future pipelines before roles even open.

Smarter campaign setup – across channels with real-time optimisation, privacy-first retargeting, and full-funnel tracking.

Learn About GaiaAttract

Laptop screen displaying a recruitment analytics dashboard for a software engineering hiring campaign, with metrics like applications, impressions, clicks, and engagement rates.

Mobile phone screen displaying a job listing for a Program Manager role at Teach First, highlighting salary, healthcare benefits, and hybrid work options.

Branded landing pages that reduce drop-off and boost candidate conversions – all in under 45 seconds.

Learn About GaiaPages

Mobile phone screen showing a chat between a user and an AI assistant requesting resume details and work history.

AI-powered candidate engagement - Your always-on recruiter. Guide candidates through apply flows with conversation, and smart automation.

Learn About GaiaChat

Works with your ATS. No dev time required.

Bullhorn

Ashby

FreshTeam

Recruiterflow

HubSpot CRM

Teamtailor

Humaans

Gusto

Attio

Pipedrive

SmartRecruiters

Pinpoint

Hibob

Bamboo HR

Oracle HR

HaileyHR

UKG Pro

ADP Workforce Now

Personio

JazzHR

UKG Ready

Zelt

LogicMelon

HRCloud

Factorial

Charlie HR

Microsoft Dynamics 365

Recruitee

SAP SuccessFactors

Lever

Workable

Employment Hero

Sage

BreatheHR

Greenhouse

Workday

Salesforce

Workday RAAS

Avature

JazzHR

SAP SuccessFactors

Attio

ADP Workforce Now

Pinpoint

Bullhorn

UKG Ready

Recruiterflow

Zelt

Hibob

Greenhouse

Employment Hero

HRCloud

Gusto

Recruitee

Avature

HaileyHR

LogicMelon

Teamtailor

Microsoft Dynamics 365

Humaans

Personio

Workday

Factorial

Workday RAAS

Salesforce

HubSpot CRM

Sage

Oracle HR

Workable

UKG Pro

SmartRecruiters

Pipedrive

Bamboo HR

Lever

BreatheHR

Charlie HR

Ashby

FreshTeam

Trusted by talent leaders across retail, healthcare, logistics, and more.

“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”

Sri

HR & Recruitment Partner

“It fit with our values and thus to be different and stand out in the marketplace.”

James O'Loughlin

Head of Talent Aquisiton at Moore Barlow

“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”

Kirstin Crabbe

Head of Resourcing at Sustrans

“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”

Louise Coulbeck

Head of Talent Acquisition

“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”

Diane Sokolyk

HR Consultant

“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”

Catherine Crowley

Head of People’s Operations at Travel Lodge

“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”

Hayley Shaw

Head of HROD at City of Bristol College

“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”

Nick Hurn

Chief Executive Officer at BWCET

“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”

David Fisher

Headteacher at Kings Langley School

GaiaSelf-Serve
‍Flexible recruitment marketing

GaiaSelf-Serve puts the power of our platform in your hands.
It’s free, easy to use and backed by expert support whenever you need it.

You can generate creative ads with AI, launch targeted ads, build branded job application pages, and track real-time performance all through one intuitive dashboard.

Whether you’re testing campaigns in-house or scaling hiring with lean teams, GaiaSelf-Serve gives you flexibility without compromise.

Generate ads with AI

Create custom ad creatives instantly, aligned to your employer brand.

Go live quickly

AI-powered prompts and pre-built templates.

Stay in control

Manage your own spend, timelines, and targeting.

On-tap support

Our team is on hand if you need strategic or creative help.

Our success stories

How FTSE 250 facilities leader Mitie filled 250 secure‑justice roles at £240 cost per hire and beat  MoJ diversity targets

Mitie used Gaia’s AI-powered, cross-channel campaigns to hire 250+ secure-justice staff 45 percent faster, at just £240 per hire, while exceeding MoJ diversity targets.

Cost per application

500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia

Discover how Babcock achieved a 500% hiring increase and saved £80K in recruitment costs by partnering with Gaia on a social-first, AI-powered hiring strategy.

Blessed George Napier School

How Blessed George Napier School cut £10K in recruitment costs

How one Blessed George Napier School filled 10 critical roles, saved £10,000, and reduced time-to-hire by replacing traditional job boards with a social-first recruitment strategy.

Candidate clicks

 Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia

All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency.

Quality applications

Hampshire & Isle of Wight Constabulary

Police recruitment: 179% more applications for Hampshire Constabulary

The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female.

Total impressions

Candidate clicks

Increase applications

Stonegate Group

Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it

Stonegate boosted applications by 36% with Gaia’s AI-driven, geo-targeted hiring campaign in Derby.

Total impressions

Social media engagements

Johnsons Hotel Linen

Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding

Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.

Total impressions

Candidate clicks

Increased applications

Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity

Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.

Quality applications

Candidate clicks

Social media engagements

Ready to hire smarter?

Whether you're scaling your team or filling critical roles, Gaia adapts to your hiring needs and budget.

Explore GaiaComplete