Diverse group of professionals smiling and collaborating around a laptop in a bright, modern office.

Your brand.
Front and centre.
Every time. 

Gaia helps employer brand teams deliver consistently brilliant candidate experiences. With fully branded campaigns, custom landing pages, and smarter workflows. 

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4.8/5
G2
Trusted by

We understand your world 

You’re the guardian of your organisation’s voice. But creating engaging, on-brand candidate journeys across roles, geographies, and teams isn’t easy.  

Especially when you're reliant on external tools, busy internal teams, or legacy systems. 

Is this you?

“Our career pages feel outdated and disconnected.”
“We can’t scale brand content fast enough.”
“We lack control over how our brand appears in recruitment.”
“People don’t really know who we are as an employer.”
“Our brand just doesn’t stand out in the markets we want to grow in.”
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How Gaia supports employer brand excellence

Beautiful, brand-aligned landing pages

Create immersive, mobile-first career pages with your fonts, colours, tone, and approved assets. No developers or designers needed.

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Brand consistency at every touchpoint

Ensure your EVP is reflected in every step of the candidate journey. From automated chat to job ads and landing pages, Gaia keeps your brand message consistent and clear.

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Campaign control at scale

Launch ads that feel like your brand. Set the standard with locked templates or work with our creative team to keep your brand consistent across every location and team. 

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Total brand oversight 

Preserve brand governance while empowering local hiring teams. With approval workflows, pre-approved content blocks, and update rollouts that keep everyone aligned. 

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Mehdi H.
Global Employer Brand Manager at Hitachi Digital
4
out of 5
“Reasonably cost-effective way to scale recruitment marketing.”
Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget.
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Adman Hillier
Employer Branding Specialist at Novuna
4.5
out of 5
“Strong contribution to brand awareness.”
Gaia has allowed us to target the passive recruitment market as well as be effective in bringing in talent for volume roles. We rebranded in 2022 moving away from an established identity to an untested one and a fear in the business was we wouldn't be recognised in the markets we operate in and talent is one of those...
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Anna Fleetwood
Global Employer Brand Manager at Sage
5
out of 5
“Great product and service.”
I have worked with Gaia for a number of years and more recently have run frequent campaigns with them in my role at Sage. They have delivered us quality candidates in a range of geographies and for a variety of roles. Their reporting dashboard is super helpful and easy to use. The team are incredibly helpful and supportive and get our campaigns implemented easily and fast. I believe they offer a great ROI.
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Let your brand shine

Discover how Gaia helps employer brand teams build credibility, consistency, and candidate connection at scale. 
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Why teams love Gaia

“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”
Diane Sokolyk
HR Consultant
“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”
Louise Coulbeck
Head of Talent Acquisition
“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”
Catherine Crowley
Head of People’s Operations at Travel Lodge
“It fit with our values and thus to be different and stand out in the marketplace.”
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”
Sri
HR & Recruitment Partner

Our success stories

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How Novuna strengthened its employer brand and drove 2.1M impressions

42,675
Social media engagements
8,215
Total clicks
199
Total applications
42,675
Social media engagements
1.51%
CTR
Read Case Study

Frequently asked questions

Can we enforce our brand guidelines globally?

Yes. You can lock components, control permissions, and use shared brand assets across all campaigns and geographies.

Will we lose creative control if your team helps run things?

Not at all. Nothing goes live without your approval. We use your brand guidelines, assets, and tone at every stage.

Can Gaia support multiple brands or sub-brands?

Yes. Whether you manage one employer brand or several sub-brands across regions or functions, Gaia lets you segment, customise, and control content at every level.