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Automate your digital
media recruitment

Gaia will help you:
  • Put jobs in front of millions of active and passive candidates
  • Attract relevant top-tier talent
  • Deliver premium candidate experiences
  • Reduce your cost per hire
  • Cut your time to hire
  • Open up new diverse pools of candidates
Trusted by
Trusted by
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Our results and clients

speak for themselves

“You literally doubled the number of applicants that we received for this role, bigger pool, bigger opportunity to get the right person.”
Sarah Agar-Brennan
Head of Enterprise at University of Huddersfield
“And something that we've been focusing on here at the school is looking at the diversity of our staff and the diversity within our recruitment processes.”
Will Cullen
Head of HR at King’s House
“It fit with our values and thus to be different and stand out in the marketplace.”
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“The idea being that they're applying to our schools, and the interview day, we've got five, six, seven people to interview rather than just one person.”
Jillur Rahman
Regional Director at CST
“The tools that Gaia offered to help drive people to our website, has really helped!”
Nicola Plenderleith
Head of Talent Acquisition at Leyton
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”
Diane Sokolyk
HR Consultant
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School
“They're really fun and easy to work with. The bulk of the work that I would usually do is given to Gaia”
Bav Dhanda
Recruitment Marketing & Engagement Officer
“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”
Catherine Crowley
Head of People’s Operations at Travel Lodge
“Some of the quality of the applications wasn't as high as it had been in the past before using you guys.”
Gill Gildersleve
HR Manager at Waldegrave School
“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”
Sri
HR & Recruitment Partner
“We've had some people who said that they weren't necessarily looking for jobs, but because they've seen on their social media and it looked interesting, they applied and we hired them.”
Alice Pitt
HR Advisor at Royal High School of Bath
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“We decided to use Gaia because they offered innovative solutions to age-old problems.”
Senior HR Professional
The Thomas Adams School
“A couple of the applicants actually came to us and said...that it was only because we were advertising that they applied and they haven't applied to other jobs locally.”
Ian Yapp
Principal at King James’s School
“I now feel like I have more time and actually the job is being done by a professional company who will know their way around each and every social platform in some depth.”
John Newbould
Head of Marketing at Bolton School
“I came to Gaia to learn new strategies and to sort of get ahead of the game so I can boost up what teachers we're getting in right now.”
Abbie Wheeler
Head’s PA at The Mulberry School
“You write short, snappy copy because I say what I want and then you guys turn it around.”
Harriet Canavan
Marketing Manager at Sibford Shcool
“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”
Louise Coulbeck
Head of Talent Acquisition
“Running our campaigns via Gaia meant that we can run brand awareness and recruitment campaigns…all with one provider.”
Adele Chaplin
Media Manager

Case studies

View all
Blessed George Napier School
How Blessed George Napier School cut £10K in recruitment costs
How one Blessed George Napier School filled 10 critical roles, saved £10,000, and reduced time-to-hire by replacing traditional job boards with a social-first recruitment strategy.
£10,000
Saved
1,163
Candidate clicks
10
Hired
Novuna
 Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia
All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency.
£2,600
Saved
4,000
Quality applications
12
Hired
Hampshire & Isle of Wight Constabulary
Police recruitment: 179% more applications for Hampshire Constabulary
The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female.
679,426
Total impressions
2,297
Candidate clicks
179%
Increase applications
Stonegate Group
Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
67,959
Total impressions
6,666
Social media engagements
1.12%
CTR
Johnsons Hotel Linen
Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
2,171,113
Total impressions
14,417
Candidate clicks
100%
Increase applications
Finastra
Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity
Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.
2,640
Quality applications
174,932
Candidate clicks
465,716
Social media engagements
City of Bristol College
Employer branding in education: How City of Bristol College’s reached over 1.8M impressions
City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months.
1,890,000
Total impressions
23,593
Candidate clicks
1.25%
CTR
Novuna
How Novuna strengthened its employer brand and drove 2.1M impressions
Partnering with Gaia helped Novuna enhance its employer brand, attracting top-tier talent through innovative recruitment strategies.
215,1704
Total impressions
199
Quality applications
2%
CTR
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