Dashboard preview of campaign insights screen

GaiaAttract

Attract the most relevant candidates, no matter where they are

Precision-targeted and optimised campaigns across social media and search channels to attract quality, relevant talent, helping you fill roles faster.
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4.9/5
G2
Trusted by
Verified User
6/5/2024
Enterprise (>1000 emp.)
4.5
out of 5
“Unique service offered”
The services Socially Recruited offer are unique to the marketplace and the promotion of your recruitment campaign is targeted in a clear, structur...
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Adam H.
8/6/2024
Enterprise (>1000 emp.)
4.5
out of 5
“Strong contribution to brand awareness.”
Fantastic client services, always going beyond to support with queries and delivering the best service possible. Being newly rebranded, Gaia has be...
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Anna F.
9/16/2024
Enterprise (>1000 emp.)
5
out of 5
"Great product and service"
I have worked with Gaia for a number of years and more recently have run frequent campaigns with them in my role at Sage. They have delivered us qu...
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Clients love us, candidates love us,

everyone’s happy

“It fit with our values and thus to be different and stand out in the marketplace.”
Moore Barlow logo
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“Job application process was seamless, it was easy to use and I was kept updated about my application.”
Ally Retberg/ Social Media Manager thumbnail image
Ally Retberg
Social Media Manager
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AI-powered passive candidate attraction

Powered by AI at its core, GaiaAttract launches cross-channel social campaigns in minutes, optimises 24/7, intelligently retargets across channels, and tracks end-to-end performance — from view and click to application and hire.
Dashboard screenshot of the campaign insights screen

GaiaAttract

features

Discover the key features that make GaiaAttract the ultimate tool for converting passive candidates into hires.

Retargeting to attract top talent

Attract top talent from any location and sector with GaiaAttract. Reach passive candidates through digital and search channels, tapping into 5.07 billion social media users.
  • Precision targeting to find the right talent. 
  • Optimised retargeting to ensure maximum impact.
  • Smart budget management to maximise results with every campaign. 

Leveraging all available data

Use AI targeting with comprehensive data and custom audiences to reach and engage the best candidates on the platforms they use most. With seven years of machine learning expertise, no cookies are needed to get the job done! 
  • Reach candidates across multiple channels.
  • Utilise cross-domain tracking. 
  • Overcome restrictions with advanced AI solutions. 

Enhancing employer experiences 

Simplify your campaign management with full admin functionality, easy integration, and a built-in policy rejection appeal system to safeguard your brand, all while streamlining your recruitment process.
  • 1-click installations for easy setup. 
  • Auto-sync with your ATS. 
  • Track referrer sources and pull in screening questions seamlessly. 
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Enhance your

recruitment strategy

GaiaPages

  • Auto-AI built job pages
  • Customisation and personalisation
  • Candidate engagement sequences
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GaiaChat

  • Multiple chat options
  • Multilingual support
  • Video apply + analysis
Learn more
coming soon...

GaiaMatch

Instant AI talent matcher with candidate scorecards linked to GaiaTrack
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Our results and clients

speak for themselves

“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School
“I came to Gaia to learn new strategies and to sort of get ahead of the game so I can boost up what teachers we're getting in right now.”
Abbie Wheeler
Head’s PA at The Mulberry School
“They're really fun and easy to work with. The bulk of the work that I would usually do is given to Gaia”
Bav Dhanda
Recruitment Marketing & Engagement Officer
“A couple of the applicants actually came to us and said...that it was only because we were advertising that they applied and they haven't applied to other jobs locally.”
Ian Yapp
Principal at King James’s School
“Running our campaigns via Gaia meant that we can run brand awareness and recruitment campaigns…all with one provider.”
Adele Chaplin
Media Manager
“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”
Diane Sokolyk
HR Consultant
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“We decided to use Gaia because they offered innovative solutions to age-old problems.”
Senior HR Professional
The Thomas Adams School
“You write short, snappy copy because I say what I want and then you guys turn it around.”
Harriet Canavan
Marketing Manager at Sibford Shcool
“And something that we've been focusing on here at the school is looking at the diversity of our staff and the diversity within our recruitment processes.”
Will Cullen
Head of HR at King’s House
“I now feel like I have more time and actually the job is being done by a professional company who will know their way around each and every social platform in some depth.”
John Newbould
Head of Marketing at Bolton School
“The tools that Gaia offered to help drive people to our website, has really helped!”
Nicola Plenderleith
Head of Talent Acquisition at Leyton
“We've had some people who said that they weren't necessarily looking for jobs, but because they've seen on their social media and it looked interesting, they applied and we hired them.”
Alice Pitt
HR Advisor at Royal High School of Bath
“It fit with our values and thus to be different and stand out in the marketplace.”
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“You literally doubled the number of applicants that we received for this role, bigger pool, bigger opportunity to get the right person.”
Sarah Agar-Brennan
Head of Enterprise at University of Huddersfield
“Some of the quality of the applications wasn't as high as it had been in the past before using you guys.”
Gill Gildersleve
HR Manager at Waldegrave School
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”
Sri
HR & Recruitment Partner
“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”
Catherine Crowley
Head of People’s Operations at Travel Lodge
“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”
Louise Coulbeck
Head of Talent Acquisition
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“The idea being that they're applying to our schools, and the interview day, we've got five, six, seven people to interview rather than just one person.”
Jillur Rahman
Regional Director at CST
“We decided to use Gaia because it's basically tapping into the pool of candidates that is passive and isn't necessarily going out of their way to look at job boards.”
Angela Bull
Director of HR at Unity Schools

Case studies

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Stonegate Group
Driving 36% conversion and 68,000 impressions: Stonegate’s recruitment success with Gaia
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
67,959
Candidate impressions
6,666
Social media engagements
1.12%
CTR
Johnsons Hotel Linen
100% growth in applications: Johnsons Hotel Linen’s recruitment transformation with Gaia
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
2,171,113
Total impressions
14,417
Total clicks
100%
Increase applications
Finastra
Finastra’s talent evolution: Enhancing recruitment quality and diversity with Gaia
Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.
465,716
Social media engagements
174,932
Total clicks
2,640
Total applications
City of Bristol College
City of Bristol College: Transforming recruitment with Gaia’s strategic employer branding 
City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months.
1,890,000
Total impressions
23,593
Total clicks
1.25%
CTR
Novuna
Elevating employer branding: Novuna’s partnership with Gaia
Partnering with Gaia helped Novuna enhance its employer brand, attracting top-tier talent through innovative recruitment strategies.
215,1704
Total impressions
199
Quality applications
2%
CTR
Gaia
Harnessing in-house innovation for rapid recruitment
We used our own platform to attract the best talent – it took just five weeks from ad to hire!
1,220
Candidate clicks
31
Quality applications
1
Hired!
Chipotle
Enhanced brand identity and successful hiring
Gaia elevated Chipotle’s employer brand, securing hires across all roles and matching top competitors.
88,000
Candidate clicks
199
Quality applications
12
Hired!
Amey
Cost efficiency and top talent attraction
Gaia’s targeted approach and creative social recruitment strategy saved Amey £12,000 for two new hires.
860
Candidate clicks
50
Quality applications
2
Hired!
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Book a free demo to see how GaiaAttract can transform your recruitment process.
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