Enhanced brand identity and successful hiring

"We have been able to reach people who would not have come across us. It's just opened up a whole world of candidates!"
Sri
HR & Recruitment Partner

Our Impact

The results were nothing short of spectacular, proving the power of GaiaPages:
88,000
Candidate impressions
199
Total applications

The challenge

Founded in 1993 and listed on the US stock exchange, Chipotle is the leading Mexican restaurant chain. With over 100,000 employees across 3,000+ locations around the world, Chipotle have a constant recruitment need to keep up with new location openings.

Chipotle needed a new approach, one which was different to the usual active channels, one which allowed them to reach new audiences. The purpose - to attract diverse talent to a variety of roles, from front of house and management to procurement, across a range of locations.

The solution

Working alongside our expert team, Chipotle launched strategic employer brand campaigns combined with targeted job advertising across various locations. Being the forward-thinking employer that they are, Chipotle opted for our Candidate Lead product, which increases conversion rates by removing the need for a CV.

Campaigns are run across Instagram, TikTok, Facebook, Snapchat, Twitter, LinkedIn and Google to maximise candidate reach and ensure a diverse pool of candidates.

The results

We have successfully elevated their employer brand profile, achieving hires across all roles and positioning them on par with their largest competitors. One example from the many campaigns is the hiring process for Front of House Team Leaders. This campaign generated 88,000 candidate impressions, resulting in 199 applications and numerous successful hires.

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