Smarter hiring campaigns.
Full control, faster results with GaiaSelf-Serve.

Launch recruitment marketing campaigns across social and search in minutes. Reach better candidates. Spend less. Build your brand with always-on branding campaigns. So you can focus on building your dream team. 

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4.8/5
G2
Step-by-step campaign creation interface showing progress through “Campaign setup” and “Adset creation” with a “Generate with AI” button.
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Already have an in-house team,
but not seeing the hiring results you need?

Hiring today means battling high costs, crowded channels, and irrelevant applications.  
 
Tight budgets and fast growth shouldn’t hold your hiring back. GaiaSelf-Serve is our free solution designed to help you scale your hiring.  

We put the power back in your hands so you can launch smarter campaigns, reach stronger candidates and track results, without needing external help or inflated costs. 
 
Whether you need to fill urgent vacancies, strengthen your employer brand, or build early-stage talent pipelines, GaiaSelf-Serve helps you move faster and stay in control. 

Save up to 60%  on recruitment
marketing costs

with AI-powered targeting and smarter automation. 

Launch campaigns in minutes 

with intuitive, AI-assisted campaign setup. No technical experience needed. 

Reduce time-to-hire

by reaching qualified candidates across social networks, search engines and top websites. Faster.

Attract and engage diverse talent

with privacy-first targeting designed to reduce
human bias. No third-party cookies required. 

Track performance live

with real-time campaign insights. 

Register your Interest

Who GaiaSelf-Serve
is for

GaiaSelf-Serve is built for hiring teams who want speed, control and smarter results. Without the overhead.

Your own recruitment marketing tool to build campaigns, reach talent, control ad spend, and optimise results.
Register your Interest
Want full control of your recruitment marketing
Need to work within a budget, without losing reach
Want to save time and eliminate hiring admin
Need to launch campaigns fast
Are looking for a scalable way to grow your team
Prefer a hands-on approach to talent acquisition
Diane Sokolyk
HR Talent Partner
5
out of 5
“Gaia understands what good attraction channels are.”
Gaia allows us to promote our vacancies on all major platforms by using their hosting ... so it is extremely safe from our perspective as we don't use many of those platforms direct ... but we do want to reach different age groups and have a wider reach for our attraction collateral and Gaia allows us safely to piggy-back on their systems and promote our Company vacancies.
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Lucy Stebbings
Talent Acquisition Lead
5
out of 5
“An easy and effective way to increase brand awareness.”
So easy to use to raise a campaign. The insights that can be gathered from the dashboard are really helpful for future campaigns and content. The contact and advice we get from Gaia is fantastic.
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Mehdi H.
Global Employer Brand Manager at Hitachi Digital
4
out of 5
“Reasonably cost-effective way to scale recruitment marketing.”
Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget.
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Self-Serve or full service?
Choose the flexibility you need 

We offer two flexible ways to run smarter hiring campaigns, depending on how hands-on you want to be. 
 
Whether you want to manage everything yourself or leave it to our experts, you are in control. 

Feature

GaiaSelf-Serve 

Popular

GaiaComplete

Best for

Teams that want fast, flexible campaigns 

Teams that want expert-driven, fully managed recruitment marketing 

Media spend 

Paid by you – giving you control of ad spend budgets 

Fully included, optimised for ROI 

Campaign set-up 

You look after set-up, targeting and launch 

Fully managed set-up and launch – we do it all for you 

Campaign management 

Self-managed by you 

Fully managed by Gaia, with access to a team of experts  

Creative support 

Create your own ads 

Strategic creative and employer branding support 

Optimisation 

View insights and adjust campaigns yourself 

Continuous optimisation with oversight by Gaia experts 

Strategic support 

Live chat, knowledge base, community resources 

Dedicated strategists and consultants 

Third-party integrations

Integrations dependent on tier

Full range of integrations with ATS/HRIS platforms, set up by our expert team

Register your Interest
Book a Call

Feature

Best for

Media spend 

Campaign set-up 

Campaign management 

Creative support 

Optimisation 

Strategic support 

Third-party integrations

GaiaSelf-Serve 

Teams that want fast, flexible campaigns 

Paid by you – giving you control of ad spend budgets 

You look after set-up, targeting and launch 

Self-managed by you 

Create your own ads 

View insights and adjust campaigns yourself 

Live chat, knowledge base, community resources 

Integrations dependent on tier

Start for Free
Popular

GaiaComplete

Teams that want expert-driven, fully managed recruitment marketing 

Fully included, optimised for ROI 

Fully managed set-up and launch – we do it all for you 

Fully managed by Gaia, with access to a team of experts  

Strategic creative and employer branding support 

Continuous optimisation with oversight by Gaia experts 

Dedicated strategists and consultants 

Full range of integrations with ATS/HRIS platforms, set up by our expert team

Book a Call

Not sure which path is right for you?

Book a free strategy session

How GaiaSelfServe works

Get started in minutes. No complicated setup, no technical learning curve. Just smarter hiring, faster. 

1.

Set your hiring goals

→ Pick your roles, locations, and targeting preferences. All within an intuitive campaign builder. 

2.

Launch your campaigns 

→ Create ads with AI, pick your budget, and activate across top channels. All in just a few clicks.

3.

Optimise in real-time

→ Our AI automatically adjusts bids and placements for best results. And you can monitor performance in real-time.

4.

Track and report easily

→ See exactly how your campaigns are performing with real-time dashboards to monitor clicks, applies, cost per application, ROI, and more.

Get Started

Why teams love GaiaSelf-Serve 

Over 500 forward-thinking hiring teams trust GaiaSelf-Serve to attract stronger candidates, launch faster, and control their recruitment marketing. 

“We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!”
Sri
HR & Recruitment Partner
“It fit with our values and thus to be different and stand out in the marketplace.”
James O'Loughlin
Head of Talent Aquisiton at Moore Barlow
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“Gave us really detailed insights to help us decide what’s the best approach to meeting our needs.”
Louise Coulbeck
Head of Talent Acquisition
“We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.”
Diane Sokolyk
HR Consultant
“Gaia understood what we were looking for, target that candidate market based on what we were trying to achieve for each campaign ”
Catherine Crowley
Head of People’s Operations at Travel Lodge
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School

Our success stories

View all
Babcock
500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia
Discover how Babcock achieved a 500% hiring increase and saved £80K in recruitment costs by partnering with Gaia on a social-first, AI-powered hiring strategy.
£80,000
Saved
500%
Increase applications
571
Hired
Blessed George Napier School
How Blessed George Napier School cut £10K in recruitment costs
How one Blessed George Napier School filled 10 critical roles, saved £10,000, and reduced time-to-hire by replacing traditional job boards with a social-first recruitment strategy.
£10,000
Saved
1,163
Candidate clicks
10
Hired
Novuna
 Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia
All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency.
£2,600
Saved
4,000
Quality applications
12
Hired
Hampshire & Isle of Wight Constabulary
Police recruitment: 179% more applications for Hampshire Constabulary
The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female.
679,426
Total impressions
2,297
Candidate clicks
179%
Increase applications
Stonegate Group
Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it
Stonegate boosted applications by 36% with Gaia’s AI-driven, geo-targeted hiring campaign in Derby.
67,959
Total impressions
6,666
Social media engagements
1.12%
CTR
Johnsons Hotel Linen
Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding
Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.
2,171,113
Total impressions
14,417
Candidate clicks
100%
Increase applications
Finastra
Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity
Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.
2,640
Quality applications
174,932
Candidate clicks
465,716
Social media engagements
City of Bristol College
Employer branding in education: How City of Bristol College’s reached over 1.8M impressions
City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months.
1,890,000
Total impressions
23,593
Candidate clicks
1.25%
CTR

Own your hiring campaigns.
Save money.
‍Scale faster.

Start attracting better candidates with GaiaSelf-Serve today. 

Register your interest and get started for free.