How Babcock hit 500% of their hiring target and saved £80,000 in recruitment costs

A FTSE250 construction group tackled skill shortages using AI-powered social media campaigns. Learn what they did and how you can apply the same approach to your hiring strategy.

/17th July 2025
/14:00–14:30 PM GMT
/Live + free access
Speakers:
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Gillian Eayrs Elson
Recruitment Marketing Manager
at ManpowerGroup
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Ben Keighley
Co-Founder of Gaia

How Babcock scaled construction hiring and cut costs

For Babcock, there were three primary recruitment challenges:

  • Labour shortages
  • Remote sites
  • Hiring pressure

What you’ll learn:

How AI-led, always-on recruitment made hiring consistent and scalable
Tips for launching location-specific, role-targeted campaigns
How to scale hiring across multiple sites with limited internal resources
Ways to lower cost-per-hire and improve candidate quality
Why GaiaComplete supported their success
Join the Webinar

Who should attend

This webinar is tailored for professionals in the construction sector responsible for hiring, branding, or recruitment operations:

Curious about Gaia?

→ Learn More About Us Here

Inside Babcock’s hiring breakthrough

Babcock needed to fill high-skilled roles across 20+  remote locations, and fast. Traditional job boards generated volume but failed to deliver the right candidates.

With GaiaComplete, they:

Switched to always-on, creative-led campaigns.
Targeted high-skilled talent by location and role.
Gained 1,500+ qualified applications for Cavendish Nuclear
Saved £80,000 by reducing inefficient media spend
Hit 500% of their hiring target for key roles
→ Read the Case Study

Don’t miss this live session

Hiring smarter doesn’t have to cost more; Babcock proved it.