Gaia vs CVLibrary: candidate quality and cost analysis

Gaia delivers better match quality with clearer attribution. CVLibrary is a traditional job board with listings and CV search. Gaia runs an optimised, cross-channel campaign that targets, tests and converts.

Why compare Gaia and CVLibrary?

Applications are up, quality is not. Screening time is high and reporting is shallow. You need to target better and prove what worked.

Gaia moves budget from placements to performance. You reach people wherever they spend time, target on skills and intent, and optimise to qualified applicants. Because you don’t need more applicants, you need better ones.

What CVLibrary offers

A UK job board with sponsored listings, CV database access and email alerts. Useful for reach on broad roles.

Limits include manual optimisation, basic filters for targeting and limited creative control.

How Gaia stacks up

Targeting. Skills, intent and geo audiences across channels.

Optimisation. Realtime reallocation of spend to winning combinations.


Creative testing. Always on message and visual testing.


Fast apply. Mobile-first apply increases completion.


Retargeting. Cookie-free nudges for engaged candidates.


Reporting. Full funnel metrics to hire. Explore GaiaComplete and Integrations.

Key comparison table

Area CVLibrary Gaia
ModelFixed listings and CV searchCross-channel performance campaign
TargetingKeywords and filtersSkills and intent audiences
OptimisationManualAutomatic, real-time
RetargetingNot nativeIncluded
Creative testingLimitedBuilt in
Apply UXStandard board applyFast, mobile-first apply
ReportingClicks and appliesQualified applicants and hires

Customer spotlight

Stonegate improved conversion to 36% and reached 68,000+ relevant candidates by switching to a performance approach with strong creative and mobile-first apply. Read the case: Stonegate recruitment success.  

For efficiency gains at scale, see Mitie case studies and the series on candidate quality, cost and efficiency and diversity.

Who is Gaia best for?

• High volume, service and hospitality roles.
• Multilocation hiring with shift patterns.
• Teams that need outcome based reporting.

Implementation

Connect ATS, approve creatives and audiences, launch. Weekly learning loops keep improving results.

Ready to test it? Book a demo.

FAQs

Can Gaia include job board traffic?
Yes. The optimiser will allocate it only if it drives quality.

What if we need to brief many roles?
Gaia handles multirole campaigns with shared creative and audience frameworks.

Do we lose our brand voice?
No. Creative is on brand and tested within your guidelines.

Move from volume to quality. Book a demo.

Ready to find out how we can

help you?