Tes gives you sector reach and familiarity. Gaia adds precision, speed and scale by running a cross-channel performance campaign that targets on skills and intent, tests creative and optimises to qualified applicants.
Education teams know Tes. But hard to fill roles still stall, costs creep up and reporting is basic. You need both sector trust and recruitment marketing performance through-the-funnel.
Gaia complements sector presence with precision. One campaign reaches teachers and support staff across social, search and display, with fast apply flows that work on mobile. Some might say it’s a new era for education recruitment.
A specialist education job board with strong brand recognition, listings, boosts and email alerts. It is a good awareness channel within the sector.
Limits include fixed formats, a single-platform audience and manual optimisation.
Targeting. Skills and intent audiences for teachers, support staff and leadership, with geo targeting around schools.
Optimisation. Automatic reallocation of budget to the best performing channels and creatives.
Creative testing. Run multiple messages and visuals to find what works for each role type.
Fast apply. Mobile-first journeys increase completion. See GaiaPages.
Retargeting. Cookie-free nudges for interested educators.
Reporting. From impressions to qualified applicants and hires. Explore GaiaComplete.
City of Bristol College transformed recruitment with strategic employer branding and cross-channel execution. Read: City of Bristol College case study. For cost savings in a school trust, see Blessed George Napier School cut £10k in recruitment costs.
• MATs, colleges and schools hiring across multiple locations.
• Roles that need passive talent, such as leadership and specialist subjects.
• Teams that need clear attribution and predictable cost.
Connect your ATS, approve audiences and creative, launch. Weekly learning loops lift performance while live reporting shows pipeline.
Ready to test it? Book a demo.
Can we keep some Tes listings?
Yes. Many education teams keep a modest presence while shifting the majority of budget to performance campaigns.
How do you handle school term timing?
Campaigns can ramp around peak dates and pause between terms while maintaining warm audiences.
Can you target by subject and phase?
Yes. Audiences and creative are segmented by role type, subject and location.
Combine sector trust with performance. Book a demo.