Let’s calculate your
employer branding ROI

Metric	Total number
Roles advertised
Roles open beyond target Every organisation has a benchmark for how long it should take to fill a role; this is your target time to fill (e.g. 30, 60, or 90 days). For this field, count how many roles remained unfilled past that target timeframe. Example: If your target time to fill is 60 days, and 12 roles are still open after 60 days, enter 12 here.

Weak Excellent

{{ performanceLevel ? { 'weak': "Weak", 'moderate': 'Moderate', 'good': 'Good', 'excellent': 'Excellent', }[performanceLevel] : 'Needs improvement' }}

What if my ROI is negative?

If your ROI is negative, it means you're spending more than you're gaining. Consider adjusting branding strategies or reallocating budgets.

How often should I measure employer branding ROI?

It’s recommended to measure ROI quarterly or bi-annually to track trends and adjust strategies accordingly.

What’s a “good” ROI for employer branding?

A 50%+ ROI indicates strong employer branding, but this varies based on industry and company size.