Gaia Employer Brand Index 2025

// UK Construction: Top 50 Enterprise Employers
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The industry’s first data-driven ranking of employer brand performance across the UK’s largest construction, infrastructure, and housebuilding organisations.

The definitive benchmark for employer brand performance in UK construction
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Attracting the right talent is harder than ever. The companies winning today aren’t just posting jobs - they’re building employer brands that cut through noise, spark interest, and convert passive audiences into engaged candidates.
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The Gaia Employer Brand Index analyses the UK’s 50 largest construction and built-environment employers (1,000+ employees) across four core dimensions:
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‍Visibility: How discoverable and present the employer brand is.

‍Consistency: How coherent and aligned the brand appears across channels.

‍Engagement: How effectively the brand generates real audience interaction.

‍Reputation: How current employees and candidates perceive the organisation.

The result: a single, comparable Employer Brand Index (EBI) score from 0–100.
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Rank	Company	Visibility	Consistency	Engagement	Reputation	EBI Score
1	Kier Group	84	82	90	90	87
2	Skanska UK	90	84	86	86	86
3	Galliford Try	78	82	86	88	85
4	Willmott Dixon	76	84	85	86	84
5	Barratt Developments	80	80	82	84	83
6	Taylor Wimpey	78	80	81	82	82
7	Mace Group	92	78	80	80	82
8	Balfour Beatty	88	76	80	80	81
9	Morgan Sindall Group	76	78	82	78	80
10	Laing ORourke	74	78	80	76	79
11	Bellway	72	76	80	78	77
12	Vistry Group	74	76	78	78	77
13	Berkeley Group	78	74	76	78	76
14	Redrow	70	74	78	78	75
15	Persimmon Homes	72	72	76	78	75
16	Wates Group	72	74	75	77	75
17	NG Bailey	70	74	74	78	74
18	VolkerWessels UK	72	72	74	76	74
19	Costain Group	68	74	76	74	73
20	Amey	70	72	73	72	72
21	BAM Construct UK	72	70	72	72	72
22	BAM Nuttall	68	72	72	72	71
23	Sir Robert McAlpine	70	72	70	72	71
24	ISG	72	70	70	70	70
25	GRAHAM Group	68	70	72	70	70
26	J. Murphy and Sons	66	70	72	68	69
27	M Group Services	66	68	72	68	69
28	Equans UK	68	68	70	66	68
29	Lendlease (Europe/UK)	72	66	68	66	68
30	Mears Group	64	66	70	68	67
31	Keepmoat Homes	62	68	70	68	67
32	Countryside Partnerships	62	66	70	68	67
33	Robertson Group	64	66	68	66	66
34	United Living Group	62	66	68	66	66
35	Balfour Beatty VINCI JV	68	62	66	64	65
36	Hochtief (UK)	62	64	66	66	65
37	Platform Housing Group	60	64	66	66	64
38	Sanctuary Group	60	62	66	68	64
39	Peabody	60	64	64	66	64
40	Telford Homes	62	62	64	64	63
41	Crest Nicholson	60	62	64	66	63
42	CALA Group	60	62	63	66	63
43	Hill Group	58	62	64	64	62
44	Arup (UK)	70	68	60	52	62
45	Mott MacDonald (UK)	70	66	60	50	62
46	AtkinsRealis (UK)	68	66	58	50	61
47	WSP UK	68	66	58	50	61
48	AECOM UK	66	64	58	50	60
49	Buro Happold (UK)	64	62	58	52	60
50	Ramboll UK	64	62	56	52	60

How the Employer Brand Index is calculated
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Each company is evaluated against the same weighted scoring model:

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Visibility (25%)

LinkedIn employer reach
Careers site discoverability
Posting frequency & footprint

Consistency (20%)

Alignment of EVP, messaging, and brand assets
Stability of posting cadence
Clarity and coherence of careers positioning

Engagement (30%)

Social engagement rate (likes, comments, shares relative to reach)
Careers page behaviour signals
Apply conversion rate benchmarks

Reputation (25%)

Employee review score (Glassdoor/Indeed)
CEO approval
Candidate sentiment
Recommend-to-a-friend rate

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All signals are normalised on a 0–100 scale to ensure comparability.

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The final EBI score is computed using Gaia’s weighted model: EBI = 0.25·Visibility + 0.20·Consistency + 0.30·Engagement + 0.25·Reputation

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This index is independent, non-sponsored, and based on publicly available data sources.

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Get your personalised employer brand scorecard

We’ll send you a detailed breakdown of your score, including:

- Your performance across all four pillars
- Benchmarking against your competitive set
- Your biggest strengths
- Priority opportunities to rise in the rankings
- A clear 5-step plan to accelerate your employer brand

Request my scorecard

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Gaia Employer Brand Index 2025

// UK Construction: Top 50 Enterprise Employers‍

The industry’s first data-driven ranking of employer brand performance across the UK’s largest construction, infrastructure, and housebuilding organisations.

The definitive benchmark for employer brand performance in UK construction‍

How the Employer Brand Index is calculated‍

Get your personalised employer brand scorecard

// UK Construction: Top 50 Enterprise Employers
‍

The definitive benchmark for employer brand performance in UK construction
‍

How the Employer Brand Index is calculated
‍