Catch us at RecFest 2025,
stand 33!

/10 Jul 2025

Gaia helps companies attract the right talent through social-first campaigns, built with AI and backed by experts.

Book a 10 minute chat with Ben, Gaia’s Co-Founder and see how we help teams cut costs and attract better-fit candidates.

Gaia in action

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4.8/5

Trusted by

Case Study

Sound familiar?

“I can’t find the right candidates.”

“We can’t prove ROI.”

“Our brand doesn’t stand out.”

“Recruitment costs too much.”

“Hiring takes too long.”

What is Gaia?

Gaia is a fully managed recruitment marketing solution that helps hiring teams attract top talent, optimise spend, and improve candidate experience, without the need for in-house media or creative teams.

Reach better candidates

Launch targeted, on-brand campaigns across social and search.

Cut wasted spend

Track performance in real time, and reduce cost-per-hire.

Move faster with less effort

Let our experts handle setup, creative, and optimisation.

Book 10 Minutes with me

Our Solution

Meet GaiaComplete

GaiaComplete is your all-in-one recruitment marketing solution, combining smart ad delivery, branded landing pages, and automated candidate engagement.

From launching campaigns with GaiaAttract, to converting more candidates with GaiaPages and GaiaChat, we help you hire faster, better, and at scale.

Book 10 Minutes with me

- Ben Keighley, Co-Founder of Gaia

Our success stories

View all

500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia

32,748,350

Total impressions

500%

Increase applications

571

Hired

32,748,350

Total impressions

Read Case Study

Babcock

500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia

Discover how Babcock achieved a 500% hiring increase and saved £80K in recruitment costs by partnering with Gaia on a social-first, AI-powered hiring strategy.

£80,000

Saved

500%

Increase applications

571

Hired

Blessed George Napier School

How Blessed George Napier School cut £10K in recruitment costs

How one Blessed George Napier School filled 10 critical roles, saved £10,000, and reduced time-to-hire by replacing traditional job boards with a social-first recruitment strategy.

 Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia

All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency.

Hampshire & Isle of Wight Constabulary

Police recruitment: 179% more applications for Hampshire Constabulary

The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female.

Increase applications

Stonegate Group

Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it

Stonegate boosted applications by 36% with Gaia’s AI-driven, geo-targeted hiring campaign in Derby.

67,959

Total impressions

6,666

Social media engagements

1.12%

CTR

Johnsons Hotel Linen

Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding

Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry.

Increase applications

Finastra

Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity

Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards.

Social media engagements

City of Bristol College

Employer branding in education: How City of Bristol College’s reached over 1.8M impressions

City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months.

Diane Sokolyk

HR Talent Partner

out of 5

“Gaia understands what good attraction channels are.”

Gaia allows us to promote our vacancies on all major platforms by using their hosting ... so it is extremely safe from our perspective as we don't use many of those platforms direct ... but we do want to reach different age groups and have a wider reach for our attraction collateral and Gaia allows us safely to piggy-back on their systems and promote our Company vacancies.

Lucy Stebbings

Talent Acquisition Lead

out of 5

“An easy and effective way to increase brand awareness.”

So easy to use to raise a campaign. The insights that can be gathered from the dashboard are really helpful for future campaigns and content. The contact and advice we get from Gaia is fantastic.

Mehdi H.

Global Employer Brand Manager at Hitachi Digital

out of 5

“Reasonably cost-effective way to scale recruitment marketing.”

Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget.