Hiring with no in-house marketing team? Here’s how to win anyway

If you don’t have an in-house marketing team, AI-powered recruitment marketing platforms let you run high-performing campaigns with minimal effort, backed by optional managed support when you need it.

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No marketing team, no problem. This guide shows how HR and TA deliver high-performing campaigns without extra headcount. If that’s you, read our playbook: No in-house team, no problem.

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The pain: no capacity, no expertise

Most HR and TA teams aren’t staffed to handle recruitment marketing. Running campaigns involves writing ad copy, designing creative, buying media across multiple channels, and reporting results back to stakeholders.  

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Without specialists, campaigns are either outsourced or not attempted at all. Both options leave employers behind competitors with stronger digital reach. For ideas on managing budgets smarter, see How to reduce recruitment marketing costs without losing performance.

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The solution: AI as your marketing partner

A recruitment marketing team in your pocket makes in-house resourcing challenges irrelevant. Platforms like Gaia automate the heavy lifting and offer managed support when needed.

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Here’s how it works:

• Campaign automation: Upload a job description or feed, and AI creates the ads.

• Cross-channel management: One platform runs campaigns across 11 channels.

• Real-time optimisation: AI ensures budget flows to the best-performing ads.

• Creative at scale: Built-in AI generates ad copy and visuals if you lack content.

• Service wrapper: Gaia experts are available for strategy, training, or reporting support.

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The outcome: performance without the headcount

Employers without in-house teams gain campaigns live in minutes, control over budget while still having expert support, and stronger pipelines thanks to smarter targeting and conversion UX. It’s like having a recruitment marketing department on standby, without adding to payroll.

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Real-world proof

“Gaia helped us deliver campaigns at scale without needing to grow our internal team. The automation freed us up to focus on candidates, not ads.”
Read the full Mitie case study to see how this FTSE250 facilities management leader scaled volume hiring with Gaia to fill 250 secure-justice roles at £240 cost per hire, beating MoJ diversity targets.

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What this means for hiring leaders

You don’t need to build a marketing team to compete for talent. By using AI-led recruitment marketing with optional expert support, you can save time and money, launch faster, better campaigns, and compete with larger employers for attention.

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Want campaigns live in minutes, not weeks? Book a quick demo and we’ll set up a pilot together.

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FAQs

Do I need marketing skills to use Gaia?

‍No. The platform is designed for HR teams with no advertising background.

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How does managed support work?

‍You can access experts for campaign setup, reporting, and strategy whenever needed.

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Is this cost-effective for SMEs?

‍Yes. You get enterprise-level capability without agency fees or headcount.