How to reach the candidates job boards miss

You reach diverse and passive candidates by running AI-powered campaigns across social and digital platforms where they already spend time, with inclusive targeting and creative designed to resonate.

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Job boards attract a narrow slice of the talent market. Mostly active job seekers, often mid-career, and rarely representative of broader society. For employers trying to improve diversity or reach underrepresented groups, job boards simply don’t deliver. That’s why many employers look at campaigns that expand reach - see Gaia vs Adway for how performance-led platforms widen the funnel.

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The pain: missing out on diverse talent

Job boards struggle with inclusivity. They can’t differentiate or target audiences based on interests, behaviours, or communities. That leaves employers over-reliant on homogenous pipelines, struggling to meet DEI goals, and missing passive candidates who aren’t actively searching. Our resource on No in-house team, no problem shows how overstretched teams still manage to reach new audiences with the right tools.

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The solution: AI + social reach

A recruitment marketing team in your pocket expands reach beyond job boards. Gaia campaigns:

• Target inclusively: First-party behavioural and interest data pinpoints underrepresented groups.

• Use diverse channels: TikTok, Instagram, Reddit, Snapchat and more connect with overlooked audiences.

• Enable creative storytelling: Inclusive visuals and language resonate better than generic job posts.

• Report on outcomes: Track reach and response by audience to prove DEI impact.

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The outcome: more inclusive pipelines

Employers using Gaia see increased applications from women and minority groups, greater early-career reach via youth-focused platforms, and proof of inclusivity with transparent reporting. This is how DEI goals move from aspiration to measurable progress.

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Real-world proof

“With Gaia, we could target audiences we’d never reached before, building a more inclusive shortlist and strengthening our public sector brand.”
Read the full Amey case study to see how they attracted diverse candidates into hard-to-fill roles and saved £6,000 per hire with Gaia.

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What this means for hiring leaders

You can’t leave diversity to chance. By expanding reach through AI-powered social campaigns, you can build more inclusive shortlists, access passive candidates job boards miss, and show your organisation’s commitment through creative storytelling.

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Want more of the right people seeing your roles? Book a quick demo.

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FAQs

Can Gaia prove who is being reached?

‍Yes. Reporting shows audience breakdown by group demographics.

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How do you ensure inclusivity without bias?

‍By using first-party data and interest-based targeting, not demographic exclusion.

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Which channels work best for early careers?

‍TikTok, Snapchat, and Instagram are especially effective for Gen Z talent.