Company news

Socially Recruited shortlisted for two major gongs at the TIARA Talent Tech Star Awards 2024

SOCIALLY RECRUITED SHORTLISTED FOR TWO MAJOR GONGS AT THE TIARA TALENT TECH STAR AWARDS 2024

London, 15th May 2024: The AI powered recruitment platform SociallyRecruited has been shortlisted as a finalist in two categories at the TIARA Talent Tech Star Awards 2024.

The awards recognise the best HR and recruitment solutions for employers and recruiters with Socially Recruited up for ‘Recruitment Marketing Solution of the Year’ and ‘The Talent Tech GrowthAward’.

The winners, including the ‘Champion of Champions’ will be revealed at a ceremony at the Carlton Tower Jumeirah in London on Thursday 27th June.

An award win would cap off an exciting month for Socially Recruited, which announced on 1st May 2024 its acquisition of the education recruitment consultancy TJS Education.

Using precision-targeted advertising on social media, TJS Education has helped more than 2,500 schools find and recruit qualified staff faster by connecting headteachers with potential candidates, while also saving them an estimated 30% on their recruitment costs.

The acquisition provides TJS Education’s clients with access to Socially Recruited’s machine learning technology to further enhance their recruitment activity.

Ben Keighley, founder of Socially Recruited, comments: “To receive two nominations at the Talent Tech Star Awards is a fantastic achievement and testament to the success we have enjoyed over the past 12 months.

“We are delighted to be recognised as one of the leading recruitment marketing tools and for our growth as a business to be appreciated by the rest of the industry.

“Our mission to make hiring as easy as shopping online, and give candidates and employers the best experience is getting closer and closer every day.

“The recent acquisition of TJSEducation represents an important and exciting next phase of our development and we look forward to building on that as we move through 2024.”

 

About Socially Recruited

Socially Recruited is an AI-powered recruitment platform which helps employers find the right people faster. It uses social media to target ‘passive candidates’, reducing the amount of time it takes to apply for roles and providing employers with a diverse pool of high-quality candidates. The firm’s technology identifies where and when adverts should appear, and tailors recruitment campaigns based on candidate profiles and which platforms are generating the most engagement. Socially Recruited advertises across thousands of websites, social platforms and apps including YouTube, Amazon, Facebook, Twitter, Instagram, LinkedIn, Google, Gumtree, Sky Sports and The Sun.

www.sociallyrecruited.com

For more information, please contact:  

media@iamgaia.com

Feature / Capability Gaia Adzuna
AI-powered targeting ✅ Predictive targeting trained on 1 billion hiring data points 🟡 AI job matching, resume scoring and application optimisation
Omni-channel reach ✅ All 11 channels: Google Display, Google Search, Facebook, Instagram, TikTok, Reddit, LinkedIn, YouTube, X, Pinterest, Snapchat 🟡 Social platforms plus job-board and partner network
Open-web display & paid search ✅ Programmatic display and paid search across Google Display, Google Search, Reddit, YouTube, X and Pinterest, beyond social ❌ Social and aggregator network only
Programmatic AI optimisation ✅ AI-powered live optimisation across channels 🟡 Campaign automation and CPA targeting
Cookie-free retargeting ✅ First-party, privacy-safe retargeting ❌ Not offered
Self-Serve & managed options ✅ GaiaSelf-Serve or GaiaComplete managed service ❌ Managed / demo-led model
Job pages & employer branding ✅ Fast-loading, branded, mobile-first job pages 🟡 Easy Apply flow
Candidate experience (CX) ✅ 45-second mobile-first apply 🟡 Easy Apply with in-app screening and SMS capture
ATS integration ✅ 50+ ATS integrations with two-way sync + XML 🟡 ATS integration and XML job feed
Analytics & insights ✅ Real-time dashboard and campaign analytics 🟡 Campaign data and industry benchmarks
Data & machine learning ✅ 8+ years of ML, 1 billion hiring data points 🟡 AI matching across core platform
Platform architecture ✅ Single platform purpose-built for performance recruitment marketing 🟡 Search core plus acquired social (Seiza) and automation layers
Legend: ✅ full / native capability · 🟡 available but narrower or different in approach · ❌ not offered


Who is Gaia best for

Gaia suits in-house recruitment teams, agencies and RPOs who want:

- To reach beyond job boards into the open web and social channels.
- Real-time campaign optimisation and data-driven decision making.
- Flexibility between self-serve and managed service.
- Seamless integration with existing ATS workflows.
- A measurable lift in quality and volume of applicants.

Adzuna works well for teams who want a large active-jobseeker search audience, now combined with social advertising and candidate automation, delivered as a managed service.

Final word: Gaia vs Adzuna

If you need broad, AI-targeted reach, multi-channel automation and real performance data, Gaia delivers a fundamentally different proposition to job board aggregators like Adzuna. Both now operate in social recruitment advertising, but Gaia is purpose-built for performance, with broader reach across the open web and paid search, real-time cross-channel optimisation, cookie-free retargeting and the choice of self-serve or managed delivery. For TA, HR and EB leaders tasked with hitting hiring targets in competitive markets, Gaia provides the tools, intelligence and flexibility to succeed.

Learn more about GaiaComplete or book a demo to see it in action.

Ready to find out how we can

help you?