You’ve got a great role. Solid salary, good location, strong progression. It ticks all the boxes.
So why is no one applying?
The truth is your best candidates might not be looking at all. They’re not refreshing job boards or scrolling LinkedIn Jobs. They’re scrolling TikTok. Watching videos on YouTube. Messaging in Reddit forums. Catching up on Instagram reels or browsing Facebook during their commute.
They’re passive. But they’re perfect for your role. And right now, they’re not seeing it.
This post explores why you need a social media recruitment strategy, and how to build one that reaches talent where they actually are.
Most traditional hiring campaigns are built for active seekers. Job boards, aggregators, and career sites are designed for people who are already in-market. That’s a tiny fraction of the workforce.
Everyone else? They’re not searching. But they are open.
The problem is your roles aren’t reaching them. Because your ads only live on channels built for a different era.
Social is no longer a brand-only channel. It’s a hiring channel. Your future candidates live there every day.
People are there. And with the right strategy, your hiring campaigns can be too. It’s about showing up in ways that feel native, not disruptive.
Social strategies allow you to move beyond static job listings and into the places where real employer consideration happens. Candidates build impressions in split seconds. Your message needs to be targeted, timely and relevant.
That’s why simply posting a job on LinkedIn or boosting it on Instagram rarely works. Without the right creative, targeting, and follow-up, your ad gets lost in the scroll. Worse, it damages your brand by feeling out of place.
Winning strategies treat recruitment like marketing. They build the message, drive interest, and convert across the whole funnel. It’s not about boosting job posts. It’s about building performance-led, candidate-first journeys.
The strongest strategies:
This is recruitment marketing, not social fluff. And done right, it turns casual scrollers into your next great hire.
Gaia was built to help teams move beyond job boards and access the full digital universe…with social at the core.
Here’s how:
🌍 All-channel delivery
We run your ads across TikTok, Meta, Google, YouTube, Reddit, LinkedIn and more, simultaneously. No platform is left behind.
🧠 AI-led targeting
Our AI engine uses real-time behaviour, interest signals, and contextual cues to serve the right message to the right candidate, on the right platform.
🔁 Cross-channel retargeting
If someone sees your ad but doesn’t apply, we follow up with optimised creative on a different channel. Your brand builds over time.
📱 Apply journeys that convert
GaiaPages makes applying simple: under 45 seconds, no logins, no fuss. Built for mobile-first, social-native users.
📊 Performance insights in one place
See which platforms, creatives and channels are working. Optimise in real time and scale what’s working. GaiaComplete is a one-stop-shop.
The window to win attention is shrinking. Most people scroll past content in under two seconds. If your job ad doesn’t load fast, speak clearly, and land emotionally, you’ve lost them.
Job boards aren’t built for that speed. Social is.
And with platforms now giving employers more ways to show up with relevance – video, carousels, story ads, sequential messages – the opportunity has never been better.
Teams that embrace this shift now are already seeing faster time-to-hire, higher conversion rates, and better brand recognition.
“They have helped us tap into a larger talent pool worldwide and provided a great platform to share our story.” Finastra case study
Take five minutes to explore if Gaia is the right fit for you. Book a demo of GaiaComplete